Lisa Zentner

Crafco Inc.
Crafco Inc.

Contact Details

Crafco Inc.



► Engaging Marketing Executive possessing a winning blend of product development, brand management, strategic, and communications acumen. Skilled in building presentations and value propositions designed to secure lucrative private industries, state and municipal contracts.

► Leverages a unique mix of visionary, strategic, creative, technical, operations and analytical expertise, consistently exceeding revenue and performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels profits.


★ Presently leads technical product management at an industry‐leading $200MM supplier of products to the infrastructure and building envelope industries.

★ Boosted private label revenue through agreements with Fortune 500 clients.

★ Captured state government approval for the Ultraseal bridge waterproofing system; secured the status of Approved Vendor in multiple states and provinces to create a new revenue channel.

Specialties: Brand Management, Product Management, Lean Six Sigma, Marketing Presentations, Government Accounts, Private Label, Product Design, Regulatory Compliance, Quality Assurance, Procurement, Operations Management, ISO 9001